Many businesses use gamification for training their employees, boosting sales, and increasing user engagement. Gamification can be used in every field of human life, even in the education sector. But in this article, let’s stick to gamification in marketing.
Gamification is effective in marketing for the following reasons:
- Helps to Engage More Customers and Stand out from Competition
- Builds Brand Loyalty
- Helps To Collect Essential Customer Data
Now let’s go over exactly why gamification is effective in marketing, how it actually works, and how you can apply gamification to your own marketing strategy.
I am going to explain everything with examples, and this piece is going to be fully packed with numbers and valuable data.
So, without further ado, let’s get started.
Top 3 Reasons Why Gamification is Effective in Marketing:
Helps to Engage More Customers and Stand out from Competition:
To be honest, gamification is all about user engagement. We marketers across the globe have failed to engage users long enough using traditional marketing in the post-pandemic era.
Most people are available online, but that doesn’t mean your digital marketing campaigns will be able to engage your desired customers for a longer time frame.
Research says the human focus has reduced a lot because of new technologies and the use of addictive social media.
Do you know what is the highest engagement time with normal ads on online platforms, it’s less than 10 seconds. We all have become dopamine hungry. Normal marketing won’t cut it anymore.
For this reason, gamification comes in handy. To hold focus, people need to enjoy and incorporate gamification in education, business, and other places that have been proven from time to time to be an effective strategy to engage users for a longer period of time.
I don’t think I need to explain the importance of user engagement for any successful marketing campaign.
A single branded game can help to engage a user for more than 10 minutes on average. So, just think of its use case in promoting any product or service of your brand.
Builds Brand Loyalty:
We have already discussed how we have become dopamine hungry. Anything that makes us feel good, we get addicted to that particular thing.
So, suppose you are using a branded game for the promotion of any specific product.
A user is told to score a particular number of points to get a discount or something like that.
When the user starts to play the game, he fails several times, and he tries and tries again; finally, when he succeeds, then his brain releases dopamine, and while playing the branded game, the user has already seen your brand name for more than 10 minutes.
Next time when he hears about your brand, he will remember how your brand made him feel last time, and he will most likely become a loyal customer of your brand. But of course, you have to provide him with a good experience with your product or service.
Helps To Collect Essential Customer Data:
Collecting data is the most crucial objective of any marketing campaign. In the modern era, data is worth billions if you know how to use that, and everyone knows that.
By running a gamified marketing campaign using branded games from Whitelabel, you can successfully collect various important customer data such as user engagement rates, drop-offs, no. of unique players, and the return rate of users.
Not only that, you can ask to submit the email addresses of your potential customers and make good use of them through email campaigns.
Here are some examples of our recent works:
1. Doggy Vs. Zombie for SaaSWarrior – Play here.
2. Mecha Cat for DealRun – Play here.
3. Basketball Champ for WilTee – Play here.
4. Galaxy Dominator for Arcade ’88 NFT project – Play here.
Brands such as DealRun, Arcade ’88, etc., have been able to engage users 4 to 5 times more than they could through traditional digital marketing tactics.
Visit WhiteLabel to get such branded games for your brand.
So, How Is Gamification Used in Marketing?
Gamification is used in marketing mostly using branded games. Branded games are a great choice for gamifying your next marketing campaign.
More and more people will stay engaged and learn better about the products or services you provide, and this will provide you with strong brand recognition.
What Type of Marketing Campaigns Is Appropriate For Gamification?
We make branded games for our clients to help them with the gamification of their Marketing campaigns.
From what I have seen, brands utilize gamification in their marketing campaigns for:
- New product or service launch
- Building brand awareness
- Have a special announcement by the company
- Educate users about products
So, How Can You Use Branded Games For Your Next Marketing Campaigns?
Suppose your brand is providing a special discount on a particular product.
Either, you can promote to people that you guys are offering a 10% discount through boring content like everyone else.
Or, you can use a branded game that is edited particularly for your brand and has several placements for your brand logo and products.
Only people who can make a certain amount of points in the game get a 10% discount instead of everyone. How does that sound?
Doing this will help you:
- To collect User Data
- Engage More User
- Increase brand loyalty
In this way, you can use a brand from Whitelabel for your next marketing campaigns. This is just an example. Our platform, Whitelabel, customizes games differently for each brand based on their target market, goals, and objectives.
So, What are you waiting for? Get your first branded game from WhiteLabel today!