Gamification in digital marketing is heavily preached around advertising or promote a business through casual games. Mobile games use in-app ads, which does not offer much attention to the user; as a result, a lot of business does not get their potential customers.
Gamification in digital marketing is a process of customizing an easy-to-play game into a branded game for marketing. Branded games only advertise a particular brand or business, which helps a business to engage more customers. Mostly branded games are casual games that are fun and easy to play; everyone can enjoy the game.
In this article, you will learn what digital gamification is, examples of gamification, and how it is being used for marketing.
What is Digital Gamification?
Digital gamification is a process where casual mobile games are incorporated into a branded game to market or promote a particular brand. Digital gamification mainly uses easy and fun-to-play casual games that engage more users. As the user plays the game, the game shows the business branding to increase more engagement.
Customers tend to spend more time playing games if the game is from their favorite brand. According to reflectdigital 60% of customers are more likely to purchase from the brand if they are engaged in branded games.
Digital gamification helps a business increase revenue through marketing and promotes word-of-mouth marketing.
If a particular brand offers bonuses through branded games, customers are more likely to share the game with their friends and family.
How Can a Digital Marketing Agency Use Branded Games for their Businesses?
Digital marketing agencies are currently focusing on a more creative way to help their customers to promote their business; that’s where branded games or gamification comes in.
The branded game focuses only on a particular business that offers a better promotion strategy than traditional marketing. When a user plays branded games, they learn about the brand that offers a better advertisement strategy in their subconscious.
Here’s how a digital marketing agency can use branded games for their businesses
- Offering different types of strategic branded games for businesses
- Offering engaging design to the branded games
- Adding more features or optimizing the game to show more brand offers
Examples of Gamification in Marketing
Gamification is heavily used in marketing to create more awareness and engagement for a particular brand or business. For example, Gucci Grip a runner-style, highly addictive game, was used in marketing by Gucci, which engaged users for over 15 minutes.
Here are some examples of branded games in marketing:
1. Burger King Sneak King
This game was a notable success for the brand. This was one of the top 10 best-selling games in 2006.
The four-level game tasked players to deliver meals to hungry NPCs. Each level featured a unique map with 20 challenges.
2. Coca-Cola’s Pepsi Invaders
Coca cola realised this game in 1983, this game is a modified version of popular Space Invaders.
The game featured unlimited lives and three minutes time limit to complete levels as much as possible. The mod replaced aliens with P-E-P-S-I and required the player’s UFO canon to shoot them down.
3. Ford’s Football
Ford launched this as a lead generation campaign. The target was to promote one of Ford’s cars in Sweden.
The player clicked a web ad banner to start the game. The player needed to shoot three penalty kicks through the car’s back door when expanded into full screen.
Benefits of Gamification in Digital Marketing
Digital marketing uses different types of advertising tactics to help grow business, and using gamification to promote a brand is also one of the advertising strategies.
There are several benefits of gamification in digital marketing
- Increases user engagement
- Grow brand awareness
- Convert potential customers to paying customers
- Increases more sales
- Add values to the brand
Advert enabled games offer an excellent way to promote or advertise a brand which builds an engaging customer base and provides an immersive brand experience for their audience.
What is the Concept of Gamification?
The concept of gamification is to customize easy-to-play games with various brand references placed inside. Also, building a game just to promote or show offers for a business is also the concept of gamification or branded games.
In fact, the modified version of the popular casual games could bring excellent ROI for a brand and create more engaging customers. However, in gamification using existing casual games to customize them for the brand is more common.
What is Gamification Strategy?
Gamification strategy is a proccess of customizing existing popular games with various brand references placed inside. This strategy is customized in a way that drives more traffic, engages more user and can bring impressive ROI for a brand.
A particular business can use different gamification strategies according their brand plan that will increase brand loyalty, customer engagement, product adaptation and business growth.
How Does Gamification Work?
Gamification works by offering users an engaging easy-to-play game that shows the branding of a particular business, the way a casual mobile game shows ads. In branded games, users only see one ad instead of multiple ads that a user often see on a casual mobile game.
Gamification increases the brand value by showing the ad, and users tend to play the game to gain a particular offer that the brand provides.