Gamification offers strategic games to the business in order to engage and motivate users. Gamification on casual games for a particular brand will provide a lot of data that will change your business intelligence. Here are some factors of gamification that will change your business intelligence: Offers valuable customer data Increases brand awareness and customer...
Branded games offer a creative way to market a restaurant or food business that is currently launching a new food item or wants to create awareness among the audience. Branded games work in food industries by using the following criteria: Creates awareness for the particular food brand Engages users in the game Works as viral...
Gamification in digital marketing is heavily preached around advertising or promote a business through casual games. Mobile games use in-app ads, which does not offer much attention to the user; as a result, a lot of business does not get their potential customers. Gamification in digital marketing is a process of customizing an easy-to-play game...
Most forms of advertising these days cause customers to lose interest. In worst cases, even loyal customers get frustrated seeing the same ad repeatedly. In today's cookieless world, advergames or branded games are an effective way to collect first-party data without annoying customers. Clearly, this method is getting more attention among top marketers.