Author: Ash Rahman (Ash Rahman)

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Our Top 5 Branded Games For Food & Beverage Industry
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Our Top 5 Branded Games For Food & Beverage Industry

In the food industry, various renowned brands like KFC, Cocacola, and Burger king use branded games for promoting their brand as well as any particular food item. This helps them to maximize brand loyalty and collect customer data for successful future marketing campaigns. Here’s a list of our Top Branded Games For the Food Industry:...

Gamification in Marketing
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Why is Gamification Effective In Marketing? (Top 3 Reasons Explained)

Many businesses use gamification for training their employees, boosting sales, and increasing user engagement. Gamification can be used in every field of human life, even in the education sector. But in this article, let’s stick to gamification in marketing. Gamification is effective in marketing for the following reasons: Helps to Engage More Customers and Stand...

Gamification, Business intelligence
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How Gamification Will Change Your Business Intelligence?

Gamification offers strategic games to the business in order to engage and motivate users. Gamification on casual games for a particular brand will provide a lot of data that will change your business intelligence. Here are some factors of gamification that will change your business intelligence: Offers valuable customer data  Increases brand awareness and customer...

How To Apply Gamification To Your Marketing Strategy?
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How To Apply Gamification To Your Marketing Strategy?

According to a survey done by Forbes, 70% of leading global companies already use or have future plans to use gamification for marketing purposes and to retain their customers.   The best way to apply gamification to your marketing strategy is to incorporate advergames or branded games in your marketing campaigns. Brands that have used gamification...

How Branded Games Works in Food Industries
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How do Branded Games Work on Food Industry?

Branded games offer a creative way to market a restaurant or food business that is currently launching a new food item or wants to create awareness among the audience.  Branded games work in food industries by using the following criteria: Creates awareness for the particular food brand Engages users in the game Works as viral...

Why Gamification Is Important In Marketing?
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Why Gamification Is Important In Marketing?

Marketing a business is getting harder each day as more competitions are coming along the way. So, marketers are offering a creative approach to promote their business, and gamification is a great way to properly market a brand. Gamification is important in marketing for the following reasons: It increases user engagement Provides real value to...

What is Gamification in Digital Marketing?
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What is Gamification in Digital Marketing?

Gamification in digital marketing is heavily preached around advertising or promote a business through casual games. Mobile games use in-app ads, which does not offer much attention to the user; as a result, a lot of business does not get their potential customers. Gamification in digital marketing is a process of customizing an easy-to-play game...

10 Famous Brands That Engaged Customers With Advergames
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10 Famous Brands That Engaged Customers With Advergames

Most forms of advertising these days cause customers to lose interest. In worst cases, even loyal customers get frustrated seeing the same ad repeatedly. In today's cookieless world, advergames or branded games are an effective way to collect first-party data without annoying customers. Clearly, this method is getting more attention among top marketers.

How Do You Make a Hit Mobile Game in 2022
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How Do You Make a Hit Mobile Game in 2022?

If you are searching for the best place to know how to make a hit mobile game, you have come to that desired place. Creating a mobile game is an easy task. But the developers have to follow specific tactics when discussing the games that stand out.  To make a hit mobile game, you have...

How to Build a Mobile Game Portfolio
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How to Build a Mobile Game Portfolio?

Building a mobile game portfolio could be an overwhelming process. It requires coding skills, patience, and a lot of effort, so a lot of developers or game studios struggle to build a better mobile game portfolio. Here are the process of building a mobile game portfolio: Learn to code and build by yourself Hire a...